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How AI is Changing Performance Advertising And Marketing CampaignsHow AI is Reinventing Efficiency Marketing CampaignsArtificial intelligence (AI) is changing efficiency marketing campaigns, making them extra personalised, accurate, and reliable. It allows marketing professionals to make data-driven choices and maximise ROI with real-time optimisat

The Benefits of Automated Proposal Management in Performance AdvertisingAutomated Proposal Management systems enable marketing professionals to maximize projects in line with their defined goals. They do this by incorporating a selection of signals that evaluate user intent and by setting the suitable bid for every public auction, hence raising pro